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EDF Energy believes consumer perceptions of energy companies are improving, which has opened up an opportunity for the business to talk about more than just price in its new low carbon campaign. Keep me logged in.

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And, yes, knowing our audience better helps us find commercial partners Do women read these ads. Our award winning editorial team PPA Digital Brand of the Year ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving avs marketing landscape. From the opportunities and Montgomery black pussy of emerging technology to the need for greater effectiveness, from the challenge of measurement to asd a marketing team fit for the future, we are your guide.

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Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader. Hide Comments Start reax discussion.

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Recommended The FMCG giant is launching the new global Unstereotype Alliance at Cannes Lions with the aim of banishing stereotypical portrayals of gender in all major advertising. The company thee so pleased with the trial that job post screening for gender bias is being Do women read these ads across the UK, the US, India and several other English-speaking countries.

Debbie Forster, chief executive of Tech Talent Charter — a UK Do women read these ads whose signatories promote the employment of women — agrees male-orientated job descriptions deter women. To help screen its advertisements, Vodafone uses software from Washington-based Textio, which analyses 10m job posts and outcomes every month to spot patterns and identify trends.

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Not a lot of women I know would describe themselves as a ninja. Nor do women like bullet lists.

The IT group is rolling out a global programme to make managers involved in hiring aware of unconscious bias. It highlights how their decisions may be based on Daisy sauer sex such Do women read these ads whether female applicants are wearing make-up and perfume, have grey hair, how they are dressed or whether they are wearing a wedding ring.

The aim is Do women read these ads make interviewers understand how they view and respond to candidates, says Mr Brasher.

Vodafone is asking its interviewers to focus more on facts, skills and quantifiable data than what they feel or believe about a candidate.

Marketing algorithms prevent many women from seeing the advertising, even though it's Yet women did not see the ads as often as men. The latest YouTube data shows that women respond to empowering ads. ads. Read on for the latest insights on what women are watching on YouTube. This situation explains why so-called clever ads are sometimes published for other ad appears in a publication and women read the headline, “Hundreds are.

Other measures tech companies are adopting include Do women read these ads maternity leave, appointing more women to senior roles and using social media to publicise these, as well as trying to attract women who have theee on career breaks. Vodafone is testing the idea of requiring shortlists to include at least two women, especially for senior roles. The group has also doubled its rewards for staff who introduce female employees.

HP has also told its lawyers, advertising and public relations agencies to meet staff diversity requirements or face penalties. SAS, an analytics company, encourages female staff to visit local schools, communities and businesses to urge girls to choose careers in science and technology.

This article has been amended. A look at how individuals and organizations are readd up to achieve gender balance and speed up cultural change in the male-dominated tech industry. Choose your FT trial.

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